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RCOM Partners BabaJob For Mobile; Text-free Job Search In Beta

Reliance Communications has partnered with blue collar jobs portal Babajob.com to bring the classifieds onto the mobile. Bangalore-based Babajob claims to have 80,000 registered users and covers 21 states. The target user is currently urban poor, but could soon grow to include rural users who are seeking jobs in nearby cities. For the rural space, there are jobs portals like Chaakri.in by SREI Sahaj and RozgarDuniya (an ITC e-Choupal - Monster India initiative). The mobile portal Babajob.com/mo/ is available in five languages - Hindi, Telugu, Kannada, Tamil & English. Partnering with telcos such as Airtel, Idea Cellular and now RCOM is one of the steps the company is taking in its goal of digitizing the job seeking process, according to a presentation by the company. Its plans to build the ecosystem include social networking sites such as Orkut, Facebook and its own Babalife.com to connect job seekers with employers, so users can "help a job seeker" or recommend them. It launched an open social application for Orkut in May 2008. It is also conducting pilots for Internet kiosks, according to another company presentation. RCOM subscribers can access the site on R-World and use it either to hire cooks, maids and drivers (posting an ad is free) or sign up for job alerts. It offers Naukri and Jobsahead classifieds on its mobile portal R-World. It also offers auto classifieds and we can expect to see a partnership for this too. Will It Help? Job classifieds sites are widening their nets to include as…

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