SMS GupShup is a text based social messaging community that allows messaging from one to many users, as well as many to many. GupShup has been compared to Twitter, and has claimed revenues of $150,000 per month. For a company like GupShup, the more successful it is in terms of messages sent - around 400-500 million SMS per month - the higher its costs. At the same time, despite a potential reach of 22 million users, SMS has its limits as a medium for branding. MediaNama spoke to Beerud Sheth, CEO of SMS GupShup, at length about carrier relationships, impact of changes in India's short code regime, International expansion plans, Monetization, classifieds on mobile, how GupShup is different from Twitter, among other things. What's next for Gupshup? Growth, lots of it. The way we see it, there are two sides to GupShup. On the consumer site, we've built a social messaging platform which is a user generated platform for for people to build communities and connect and share with each other. The flip side of that coin is a mobile marketing solution for advertisers to do targeted contextual advertising. this is a win-win for both. Unlike spam-like activities, it is opt-in from consumers. Advertisers can target better, and messages are likelier to be opened. You've got 22 million users, but when people switch operators, you must see a drop in usage... Yes, we do churn out numbers. If we can't deliver to a phone, after a few repeated tries, we stop doing that. We…
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