SMS GupShup is a text based social messaging community that allows messaging from one to many users, as well as many to many. GupShup has been compared to Twitter, and has claimed revenues of $150,000 per month. For a company like GupShup, the more successful it is in terms of messages sent - around 400-500 million SMS per month - the higher its costs. At the same time, despite a potential reach of 22 million users, SMS has its limits as a medium for branding. MediaNama spoke to Beerud Sheth, CEO of SMS GupShup, at length about carrier relationships, impact of changes in India's short code regime, International expansion plans, Monetization, classifieds on mobile, how GupShup is different from Twitter, among other things. What's next for Gupshup? Growth, lots of it. The way we see it, there are two sides to GupShup. On the…
- Tesla CEO Elon Musk will buy Twitter for $44 billion after all October 6, 2022
- Jio and Airtel showcase their surveillance systems at the India Mobile Congress 2022 October 6, 2022
- Another ED Raid on China-Linked Keepsharer App for Part-Time Job ‘Scam’ October 6, 2022
- Mozilla Report Accuses Google, Apple, Microsoft of Anti-Competitive Practices, Flags Shrinking Web Browser Choices October 5, 2022
- Event Announcement: Draft Telecom Bill, 2022, Delhi, 18th Oct October 5, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...