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#NW09 Nokia World 2009 Day 1: Nokia Partners Facebook For Lifecasting (Maps); Updates On Services; Launches

The first day of the two-day event Nokia World 2009 was flagged off at Stuttgart, Germany with President and CEO of Nokia Olli-Pekka Kallasvuo talking about So-Lo, or Social Location merging with social networking. Nokia launched So-Lo, a concept of merging contacts with physical location at Nokia World 2008. This has finally turned to reality with a partnership with Facebook for Ovi Lifecasting. "The phrase 'Where are you?' has become as significant as 'How are you?'," said Kallasvuo. Nokia Maps and Facebook have partnered to offer Lifecasting, which appears to be a widget of sorts that will enable "rich presence" on the social network, allowing users to reveal their whereabouts on Facebook Mobile. Users will need to sign up with Ovi to access it. It only available on N97 handsets for now, unfortunately. A video of Lifecasting is available here. Updates To Apps: Ovi Maps & Nokia Messaging Along with Lifecasting, the company has released 2 other beta application updates today on its Nokia Labs site: Ovi Maps Beta sports a new menu, search and a bunch of other new features. Nokia Messaging received a Social Messaging Beta expansion with support for location broadcasting. Updates On Nokia's Services Kallasvuo continues his thrust on services, saying the company's ambition was to create the biggest delivery platform for services. There are 55 million active users of Nokia's services and he is targeting 300 million by 2012. "This is a scale game and we understand scale," he said. There are 1.1 billion Nokia…

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