In the final half of our interview (Part 1 is here) with Viacom18's Director, Digital Ali Hussein, he spoke about monetisation, bundling platforms for advertisers, the company's voice strategy, Mobile TV, online music, and working with Viacom Global and Web18. How do you monetise content on MTVindia.com? It gets monetised in a very strategic way. MTV gives us creative liberties to get certain integrations done where no other platform like a Facebook or Orkut can give you such synergies. As a result our activations are always joint. It's not like selling MTV India but Roadies Battleground through a microsite. There will be a social media strategy, a mobile strategy and a TV strategy and it will be a monetising of the product not the platform. How are the deals with advertisers structured? Do you charge separately for each medium? These…
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