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Geodesic Enters Bollywood Content Aggregation Space With FilmOrbit JV

Kiran Kulkarni

[caption id="attachment_8707" align="alignright" width="154" caption="Kiran Kulkarni"][/caption] BSE listed digital applications and services company Geodesic Ltd is entering the content aggregation business with a rather ambitious project called FilmOrbit. Currently live in alpha, FilmOrbit is expected to launch in the first quarter of 2010, Geodesic CEO Kiran Kulkarni told MediaNama. This appears to be the "Bollywood project" that we'd first heard murmurs of in May. According to Kulkarni, FilmOrbit will initially offer on-demand access to entertainment content on the PC and mobile platforms, but eventually plans to adapt to set top boxes, connected Blu-Ray players, etc." At the core of the service, is an IMDB-like site for Bollywood information. Geodesic owns a majority stake in the FilmOrbit joint venture, which has been inked with US-based entertainment executives. The company is also looking to hire a CEO. Initially, it will be an India-focused venture, but "It is basically the platform being built, and then we'll expand," Kulkarni adds. The FilmOrbit Model FilmOrbit is going to license audio and video content, which will be delivered via multiple platforms including - Mundu Radio, Mundu TV and FilmOrbit.com. The content will be tagged, and the FilmOrbit database will enable discovery of more content by providing users inputs on the film, singer, songwriter etc. Monetization will be through content subscription services, as well as options to buy a DVD, VCD, Digital Music, Digital Movie, or rent a Digital Movie or a DVD, or stream music or video, or even watch the movie on TV. As one can…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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