Facebook has added more features to Facebook Texts on the longcode 92FACEBOOK or 9232232665 - it now allows users to become a fan of a page and subscribe to SMS alerts from pages/communities, reports Digital Inspiration. This would have been an enticing service for businesses and publishers to increase their interactions with consumers, except for a small process flaw in content discovery. (Note: we've just set up our Facebook page here) Facebook Texts, launched in partnership with SMSGupshup as we had reported in July, was very user centric till date - users could receive and send comments, update status messages, search, poke, add a friend and write a note etc through text messages to 9232232665. It offers this on a separate shortcode 51555 for Tata Indicom subscribers. By adding SMS alerts to Facebook Texts, it has given a boost to B2C reach via social media. Negative For Content Discovery Users need to first be a fan of the page before subscribing to the alerts. Then the option "Subscribe via SMS" is now available on the page/community - see the bottom left corner on the screenshot above. Here's the deal breaker - if a user wants to become a fan of the page or community, she will need to know the exact name of the page. Medianama, medianama and MediaNama were returned as "not a recognized Facebook Page". There seems to be some trouble with the SMS integration with Facebook. Pizzahut worked, but an SMS to add my friend as a…
