Updated: Content tie-ups with NDTV, Colours, CNN-IBN Cable TV operator DEN Networks, which is promoted by Raghav Bahl, managing director, Network18 and Sameer Manchanda of IBN18, has launched an interactive micro-blogging service called Blog.Telly. Don't be misled by the name, it is more of a "chat room" where users can type in messages and opinions on television programmes from their remote controls through the Excite interactive feature on DEN. The messages are displayed on the other DEN subscribers' television sets. Users can join four forums: News Views (current affairs and topics such as the austerity drive, "Should the government agree to world class pay for IIM,IIT faculty?" etc), Movie Masala (latest movie reviews), Gup Shup (TV, soaps, reality shows and celebrity gossip) and Sports Mania (topics such as Kirsten Dossier's advice to players) and add comments on the fly from their remote controls. Cross Media Integration; For Feedback? DEN also allows users to post comments online and scrolls them on its Digitelly.in portal as well as its cable TV network. This is not restricted to its users. Those who are new to blogging might take a fancy to this service, as it gives them an avenue to air their views, but they will soon tire of it unless DEN develops a full-fledged community around it. The service only offers a "5-minutes of fame" experience - your latest comment may be on the site and on TV but is displaced by new comments and vanishes into thin air. How is this…
