Mobile social networking application company RockeTalk has inked a deal with Channel [V], the online music channel by Newscorp's wholly owned subsidiary Star India, for its newly launched reality game show Xhausted. Sameer Agarwal, Director Marketing, RockeTalk told Medianama a customised application has been created called [V]RockeTalk, which will be marketed by [V] and jointly monetised by the two companies. The company created a similar application Friendzy previously for McDowell's, a subsidiary of the UB Group. Friendzy was a customised, cricket-focussed version of RockeTalk's social networking app where mobile users could discuss T20 and IPL matches. Xhausted Wake-A-Thons: Mobile Users Participate The partnership for Xhausted involves a series of Wake-a-thons, where RockeTalk users have to stay up all night and participate by sending in video entries of "tasks" in the competition through the mobile. The application can be used to share photos and videos, chat with other members and join communities. Previous two Wake-a-thons had users sending in answers to 48 questions on the platform and the following two will allow users to send in video entries on why they should play the Wake-a-thon, their tasks as specified by Channel [V] hosts and on the channel's new look. Reality shows in India have so far only allowed mobile users to participate via SMS voting. The company expects additions to be boosted from 3,500 per day to 10,000 per day in the following month. Other Tie-Ups: Samsung, Nokia & Telcos Till date, RockeTalk's partnerships have been sparse and disparate. It was pre-loaded on LG…
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