Mobile social networking application company RockeTalk has inked a deal with Channel [V], the online music channel by Newscorp's wholly owned subsidiary Star India, for its newly launched reality game show Xhausted. Sameer Agarwal, Director Marketing, RockeTalk told Medianama a customised application has been created called [V]RockeTalk, which will be marketed by [V] and jointly monetised by the two companies. The company created a similar application Friendzy previously for McDowell's, a subsidiary of the UB Group. Friendzy was a customised, cricket-focussed version of RockeTalk's social networking app where mobile users could discuss T20 and IPL matches. Xhausted Wake-A-Thons: Mobile Users Participate The partnership for Xhausted involves a series of Wake-a-thons, where RockeTalk users have to stay up all night and participate by sending in video entries of "tasks" in the competition through the mobile. The application can be used to share…
- PrivacyNama Session: Privacy and Competition; October 7 October 4, 2022
- PrivacyNama Session: Consumer Expectations of Privacy in Commerce and Advertising; October 6 October 4, 2022
- Why did VideoLAN send a legal notice to the Indian government? October 4, 2022
- PrivacyNama Session: Data Protection Regulator Roundtable; October 7 October 4, 2022
- Indian government issues advisory prohibiting surrogate ads by betting platforms October 4, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...