MediaNama has learnt that Pankaj Sharma has left Spice Digital (Cellebrum Technologies) to move to Etisalat DB Telecom India; an SMS was sent out by Sharma mentioning the same a few days ago. Sharma has joined as Regional Commercial Officer and relocated to Chennai. According to his Linkedin profile, the new role is that of heading Sales, Marketing and Customer Care operations in 5 circles in southern India.

Etisalat DB Telecom India, previously called Swan Telecom, is a new telco set up jointly by Etisalat and DB Realty and is headquartered at Mumbai. It has not rolled out yet and does not have a website.

When contacted for an official confirmation, Sharma declined to comment quoting corporate policy. Repeated attempts since yesterday at contacting Spice Digital are yet to yield a response. We’re not aware of who has taken on Sharma’s role at Spice Digital.

We’ll update if and when we have more details, or a confirmation or a denial from either Spice Digital or Pankaj Sharma.

Sharma joined Cellebrum as CMO in February 2008 and was responsible for brand activation, product development, business intelligence and content development. Prior to this stint he was Product- Director at Bharti Telesoft and before that General Manager Marketing at Bharti Airtel.

Cellebrum Technologies was recently rebranded as Spice Digital as part of the Spice Group’s makeover post Spice Communications’ acquisition by telco Idea Cellular. It has a new website; but the old one at Cellebrum.com is still up.

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