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BT Vision To Launch Bollywood Video On Demand On IPTV

On September 15th 2009, British Telecom is launching Bolly & Beyond, a Bollywood focused video on demand service on its Hybrid TV service BT Vision. Bolly & Beyond is being provided by virtue of a tie-up with distributor Shemaroo Entertainment, and will be priced at GBP 6.85 a month. Accordingto Broadcast Now, an exclusive five year deal has been struck for the content, though no explanation of the term "exclusive" has been provided - whether Shemaroo isn't free to tie up with other digital services, or is BT not allowed to bring other content providers on board. The latter appears less likely. The service will launch with 200 hours of content, and be managed by Endemol backed digital distributor MoMedia. Some of the content being provided include TV shows like Kyunki Saas Bhi Kabhi Bahu Thi, films like Singh Is Kinng…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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