Updated: Zapak on Facebook & Orkut
Reliance BIG Entertainment company Zapak has tied up with Ukraine-based Vayersoft, developers of a multiplayer game for children – Chobots – to host it in India. The game was launched last month and is available at Zapak Kids. It is targeted at families – they can play online as a team with their children. Zapak Kids apparently contributes 25% of the traffic on Zapak.com.
The kids segment of online games is on the rise worldwide – look at some other games available: British Council’s Just for Fun range, trading card game Yu-Gi-Oh or Bouncing Balls by Yahoo Kids. Most are puzzles or based on animals or stick to the format of classics Super Mario and Bricks, but a wider variety of regional games are springing up in India. ACK Media, a comic book publisher and owner of popular Indian comics such as Tinkle and Amar Chitra Katha recently launched a multiplayer called Legend of Katha. Another is Hanuman: Boy Warrior that Sony released for PS2 gamers. 7 Seas Technologies has launched Indian Heroes on the occasion of Independence day. On Zapak, you can find the Tipu Sultan game Tiger of Mysore.
Zapak Dating; Partnering With Social Networking Sites
Zapak has also launched a subsite for teenagers in partnership with dating site Fropper. Fropper is owned by the People Interactive group, which also runs Shaadi.com and Makaan.com. Medianama reader Vikram informs us Fropper’s gaming section is now powered by Zapak.
Is Zapak planning to partner with other social networking sites too? It is a mutually beneficial tie up that other gaming companies should also be attempting – while social networks get their users to stay longer on their sites, gaming companies earn their share.
Update: Zapak also has an application on Facebook. The app has 147 users per month. Interestingly, it does not link to Zapak’s own games but Come2Play‘s server (fbzapak.come2play.com). Come2Play offers multiplayer, casual games.
Zapak has also been partnering with various online portals – it powers gaming at NDTV, Glamsham and Cricbuzz. It has lapped up Hollywood films such as Transformers for a multiplayer racing game called Crazy Kart and Wanted (a review of the game is on Medianama).
FY10 Plans & Expectations
Zapak has been aggressively growing its network too – it has 68 game plexes and plans to add around 300 cybercafes exclusively for gaming in 50 cities this fiscal, e4m reports. It also expects to double its revenues in FY10, through advergaming and advertising. It has created advergames for Titan Fastrack, Ponds, LIC, McDonalds, Garnier, Cadbury and John Players in the past. (via e4M)
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Also read: a guest post on Why Videogames Are The First Bona-Fide New Medium In Decades