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Rediff CFO Joy Basu & VP (Products) Zaki Ansari Leave Rediff: Report

Two significant moves at Rediff.com: ContentSutra reports that Zaki Ansari, VP (Product Development) and CFO Joy Basu have resigned from the company. MediaNama contacted Ansari, who declined to confirm or deny the development, or comment on his next move. Contentsutra adds that after 14 years at Rediff, Ansari might be headed to Web18. However, Web18 CEO Surya Mantha, when contacted said that “Zaki is not joining Web18 at this point.” On Products and Content, Mantha said that the company has a team in place. Web18 recently announced a number of appointments.

We haven’t heard back yet from Rediff on either Ansari or Basu, and Rediff CEO Ajit Balakrishnan’s phone is currently unreachable.

The Emperor Needs New Clothes?

During a recent earnings conference call, we had asked Balakrishnan about the spate of senior and middle management moves from the company over the past year or so. Balakrishnan’s response:

All these individuals and more who have moved are characterised by the fact that they are well trained here, and they would have great value outside. We’ve not made any major replacement for any of those. We’re fine. So far as the structure is concerned, the key team has been around here for 10 years.

Ansari is believed to be one of that key team at Rediff, involved both with content and products over the years. Recently, he was involved with both Rediff Moneywiz as well as the aborted rollout of the opening up of the API at Rediff.

This follows a string of middle and senior management moves from Rediff.com over the past year and a half, with Chief Media Revenue Officer Arvindra Kanwal, VP (Marketing) Manish Agarwal (now CEO, UTV New Media), VP (Product Marketing) Jasmeet Singh Gandhi (now with Nokia),  Sr. VP (Product) Uday Sodhi (now CEO, New Media at Balaji Telefilms), VP (Finance) Debabrata Saha, VP (Strategic Alliances) Preeti Desai all having moved on.

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