BSE listed telecom operator Reliance Communications has launched Internet and mobile initiatives for targeting Rural India: BharatNet Wireless Internet, Grameen VAS services and interestingly, Machine-to-Machine (M2M) applications. The services are expected to go live by September 1st 2009. The rural challenge for telecom operators is a unique one: growth in urban India is plateuing, and the rural effort is essentially a land-grab of subscribers. Anecdotal evidence suggests that many of these subscribers operate on Zero balance in their pre-paid accounts, and with lifetime validity of their accounts. Keeping that in mind, services are an important means of making them recharge their accounts and use telecom services. The BharatNet Wireless Internet Plan will offer speeds of 153 Kbps wireless service for Rs. 98 per week, with a download limit of upto 350 MB. This appears to be the same as RCOMs…
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