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Q1-10 Call: OnMobile Global: TRAI Impact; AdRBT 100k Subs; Comviva; Social Phone Backup

Notes from the OnMobile Global Q1-10 Conference Call: Indian VAS Market Outlook: "The Rural market is value conscious. People have around Rs. 50 balance on an average. Challenge is in pricing and packaging. Ad-RBT is an example of a product for that market, where users have limited revenue. You have to look for wallets beyond the consumer. Is there going to be a temporary effect of surge from a move to the rural market? yes. In the long run, we're not worried. Second thing is, we're seeing a large takeup in terms of smart phones. The price points for these smartphones are going down. Once data plans are affordable, there will be an explosion of data usage. That will be a mitigating factor." Pace of Deployment: "We're witnessing unprecendented customer demand. There's an explosive demand for VAS: Telco ARPU is falling and the pressure has mounted to a point where we are seeing receptiveness. We're not going to feel shy of making that investment now because next year those deals may not be there. That's the advantage of being a listed company, that we have the capital. If people wanted us to deliver on margins, we could do that. This is a growth story, and we wouldn't do that from a business and competitive standpoint. We will not shy from going after customer contracts on a long term basis. We realized we're working on 53 simultaneous deployments worldwide. This year will be a heavy investment year, given Telefonica." How does the outsourcing deal between…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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