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NetworkPlay Signs On Airtel For CPM Advertising On DTH; Eyes Mobile, Video

Capital18 funded advertising network NetworkPlay.in has inked a deal with Airtel DTH for advertising on DTH in India. Interestingly enough, NetworkPlay CEO & MD Rammohan Sundaram told MediaNama that the company is going to sell CPM based advertising on DTH. This obviously means that Airtel DTH needs to be able to measure the impressions and relay the data back to the advertiser - there has to be a feedback loop with Airtel DTH. So far, interactivity has been limited on DTH. The company will offer video and image based advertisements on the DTH boot screen, iTravel, iShop, iMatinee, iCity, iNews, iPizza, iAstro and other Airtel DTH services. According to Sundaram, Airtel DTH service has a penetration of over 1.3 Million households and growing at a rate of 16 percent month on month, and reaches a SEC A & B audience in over…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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