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NBCU To Launch Sports Video Streaming Site In India: Report

NBC Universal is planning to launch a sports video site in India, reports ContentSutra. We’d heard of plans for the same, but were unable to ascertain whether NBCU intends to go solo with the site, or launch in collaboration with NDTV Convergence. NBCU has a minority 26 percent stake in NDTV Networks, of which NDTV Convergence is a subsidiary.

NDTV Convergence has a Cricket website, and a couple of months ago, had streamed live, the India-West Indies series online. The rights for the series were with Ten Sports; despite repeated attempts at contacting NDTV Convergence executives, MediaNama has not been able to confirm whether the online streaming rights were with NDTV Convergence or NBC Universal. Last month, Mint had reported on a potential digital content partnership between NBC Universal and Ten Sports. NDTV Convergence reported a turnover of Rs. 107 million for FY08, and a loss of Rs. 91 million.

In the past, Nimbus owned CricketNirvana.com has streamed Cricket online for a local audience, targeting office users, but for a subscription fee. IPLT20.com, run by Global Cricket Ventures, a JV of NASDAQ listed Live Current Media and Dubai based NetLinkBlue Holdings, has streamed live matches from the Indian Premier League. A free live stream may be monetized through advertising, but I wonder if it’s worth the streaming cost; at the same time, how many people would pay to watch a live stream in India? Nimbus would know…

— NBC Universal Launches Digital Solutions Business In India; More Planned
— FY09: NDTV Convergence Records 118% Increase In Turnover; Losses Up 65%

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