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Infomedia18s Local Search AskMe.in To Offer Click To Call

Infomedia18's long awaited local search business AskMe.in looks like it's gearing up for a launch, and has shared a few details of what the service will offer online. Infomedia18 publishes the business directory InfoMedia Yellow Pages in India, and its previous attempts at an online directory search (Yellowpages.co.in) and general classifieds (HotFrog.in) haven't really been challengers for the top spot in the online space. AskMe.in is appears to be taking a rather interesting approach: Click To Call First and foremost, it is allowing users to connect with a free "Click to Call" service. Now Click to Call has been attempted before: Google had launched Click2Call in India two years ago. You fed in your number, pressed the'Connect for Free' button , and the service would call you up from a private number, and connect you with the vendor. The risk with Click2Call is that it is prone to abuse and pranks. I could easily give your number via the web, unless I'm registered. Social Networking website ibibo had a free calling feature that allowed registered users to call for free. Registration and verification of users making the call is important, but then again, these are impulse decisions that may not succeed if users are asked to register. Will be interesting to see how this is implemented. Best Deals? The more interesting part of that landing page is the line "Get the best deals as we get vendors to compete for your requirement". This hints at (we can't be too sure until the site launches)…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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