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Channel V India Tries Twitter Profile Picture Advertising; To Relaunch Website

Channel [V], the music channel from the News Corp owned STAR group is gearing up for its relaunch tomorrow with a rather interesting way of drawing attention to itself on twitter. The channel itself has planned to have more of a reality show focus, and will be relaunching its website www.channelv.in tomorrow. Over the past week or so, I've noticed that the profile pictures of some of the people in my twitter stream have displayed the Channel [V] logo. At other times, their regular profile picture would be displayed. Over the week, I've noticed more and more Channel [V] logos in profile pics: it appears to be growing virally. Here's what they've done: Channel [V] launched a website called OnYours, and until the 22nd of this month, users profile pictures will randomly switch to the Channel [V] logo. Users who wish…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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