wordpress blog stats
Connect with us

Hi, what are you looking for?

Channel V India Tries Twitter Profile Picture Advertising; To Relaunch Website

channelv-swapChannel [V], the music channel from the News Corp owned STAR group is gearing up for its relaunch tomorrow with a rather interesting way of drawing attention to itself on twitter. The channel itself has planned to have more of a reality show focus, and will be relaunching its website www.channelv.in tomorrow.

Over the past week or so, I’ve noticed that the profile pictures of some of the people in my twitter stream have displayed the Channel [V] logo. At other times, their regular profile picture would be displayed. Over the week, I’ve noticed more and more Channel [V] logos in profile pics: it appears to be growing virally.

channelv11

channelv-following2

Here’s what they’ve done: Channel [V] launched a website called OnYours, and until the 22nd of this month, users profile pictures will randomly switch to the Channel [V] logo. Users who wish to withdraw can easily do so, and those who remain signed up for more than 5 days receive Channel [V] T-Shirts; five people will get an iPod Nano. Apart from this, they’re drawing attention to their revamp by asking people to spot changes in an image at I Saw The Change, by asking them to respond to Channel [V] India on Twitter.

Here’s the thing: while Channel [V] is leveraging Twitter and Facebook to reach out to their potential viewers, we wonder if Twitter and Facebook get anything out of this, apart from a few more signups, or increased usage. There lies the challenge of social networks: they have the users, but the brands can always build a community without paying them anything.

Update: One of the things I think Channel [V] did right, was to ensure that users profile pictures are not permanently changed to the Channel [V] logo. No one wants their identity to be hijacked, and making the change random and transient might have helped encourage greater participation.

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ