Astrology is the ‘A’ in the ‘ABC’ of online content in India, with B representing Bollywood, and C, Cricket. Astrology portals appear to be looking to increase their distribution of late, and trying to get more users on board by virtue of partnerships:
NDTV has launched NDTV Astro in partnership with Astrolife.com. Besides free information on sunsigns, vedic birth charts and advice on gemstones, the site offers personalised reports on soulmates, analysing your mobile number, lucky car colours and a career strength-weakness chart. The astro panel, where the user can interact with a panel of astrologers, costs Rs. 450 whereas an ‘express question’ costs Rs. 199. It also has a store selling rudrakshas and gem stones which will be expanded to sell books on numerology and astrology soon. Astrolife also powers astrology on NDTV’s shortcode 56388 for mobile users. Earlier this year, Astrolife business head Raj Rao took management control of Astrolife. Astrolife also has partnerships with MSN India and Josh18,
Indian Express- GaneshaSpeaks
Indian Express’ site ExpressIndia has collaborated with GaneshaSpeaks, which claims to be a Rs. 100 million business handling over 0.5 million visits per month, bring free astro profiles, birth star reports etc. The subsite also offers downloadable reports compiled by astrologers in Bejan Daruwallah’s team. GaneshaSpeaks.com also powers AOL India‘s astrology portal, and provides stock related tips to MoneyControl.com readers.
Indiatimes has recently added added tarot, numerology and palmistry reports to Astrospeak. The site will be relaunched later this week, the spokesperson at Indiatimes told Medianama. Its interactive Prashnavali gives answers to questions at the click of a button – it offers a Hindi answer and an English translation. It also has a shop that sells rudrakshas and books on the subject.
Apart from general predictions, the real money is in providing personalised predictions to users – the tie-ups and free general astrology updates are a means to that end. These sites should consider Indic language interfaces, which might help those not particularly familiar with English navigate the site: astrology site Astroyogi recently launched a Hindi language interface.