Turner has partnered with many animation companies in India and this tie up with a content owner such as ACK Media is an attempt to grow its collection of Indianised animations and cartoons, cashing in on their popularity.
It’s TV channel Cartoon Network already has programmes on Little Krishna and Chotta Bheem, while POGO launched Bal Ganesh. Turner has also broadcast Akbar Birbal, Tenali Ram and Vikram Betaal episodes and Kul Veera series in association with Graphiti Multimedia. (via MyNews) It also set up Snaptoons, a pan-Asian content development initiative to invite ideas from players in the animation industry.
The films and series will be jointly developed by ACK’s TV and film production division and Cartoon Network’s animation team; the style of the comic book will be retained in the new format, as you can see from the screencap of the TV series here.
The Amar Chitra Katha series, which will be 26 episodes of half an hour each, will premiere on Cartoon Network and POGO channels early in 2010 in India. It is not known which mythological characters will be in these series. From what we know, two mythological characters Rama and Hanuman are part of the series.
Two films will be developed by the team are on mythological characters:
- Tripura: The Three Cities of Maya – expected to be released in summer 2010. The comic was also recently converted into an e-book. It is offered by iRemedi on iTunes’ book section. Read more about ACK Media’s partnership with iRemedi here.
- Sons of Rama – release date not known, except that it’s “around Diwali”. This year’s or next? You can buy and read the Hindi e-comic on ACK Media’s site.
Movies on Ramayan, Buddha, Guru Gobind Singh and the Pandavaas have aired on the network before. ‘Krishna And Balaram’ and ‘Chhota Bheem Aur Krishna’ are two other movies that have been created for Cartoon Network and POGO by Hyderabad based Green Gold Studios.
Harnessing The Digital Medium; International Partnerships?
Turner is the latest in the series of partnerships that ACK Media, which owns content in popular comics Tinkle and Amar Chitra Katha, has signed this year. It tied up with telco Vodafone Essar early on to distribute audio books, illustrated comics, ringtones and wallpapers on mobiles. It also roped in Synqua Games for mobile games on Bheema, Arjuna, Suppandi and Shikari Shambu. Now, it is looking to launch an online, multi-player game called Legend Of Katha. The company’s strategic usage of the digital media, building on its content strength as a comic book publisher is turning out well. Are more international partnerships around the corner for ACK Media?
Legend of Katha
(Nikhil Pahwa adds) ACK Media has also launched a mythology based online multiplayer game called Legend of Katha. the browser based game is currently in beta. The game is in 2D, and frankly, the gameplay isn’t particularly smooth. On a 512kbps connection, segments of the game take too long to load.