Bharti Airtel has launched GamesClub, a zone which allows users flexible models for accessing games content, reports TelecomTalk. This appears to be the first such deployment of a subscription model for games in India. Airtel appears to be populating the site with games at present - two days ago, there were just 14 games for the N95 available (screenshot), and now there are 23. There appear to be 26 games on the site at present. The domain Gclub.in appears to have content from multiple content providers, but has been registered by Nazara Technologies. Pricing Innovations around pricing models for games aren't new: Greystripe and Hovr also tried advertising supported free games, but white-label it for companies like Indiatimes and Zapak, given the cost associated with even marketing free games. It's been a while Reliance Communications tried out sachet based games with group company Jump Games a few…
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