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Tata Indicom Partners Ossian For Nano Ganesh; Other Rural VAS Initiatives

Telcos in India are intensifying their efforts to address the rural community to grow their subscriber bases. Tata Indicom has added one more rural value added service to its bouquet by partnering with Nano Ganesh maker Ossian Agro Automation, a Pune-based company, Business Standard reports. Nano Ganesh solves the problem of accessing pumpsets from home, avoiding walks through difficult terrain, extreme weather conditions, wild animals. There is no fear of electrical shocks during the rain. How It Works Nano Ganesh is an electric starter that can be used to start or stop a water pump from a remote location using a mobile modem and a handset. A farmer just makes a call, enters in his personal code, and switches the pump on or off. It also checks if there is adequate power supply to the pump. A video explaining how it saves the time and effort of farmers who have to walk for ten kilometres to operate their pumps can be downloaded from here (Zip file). Tata Indicom is the first to launch the service with its network and will be offering it in Sojitra village in Gujarat. In case you were wondering, the name seems to be a coincidence rather than an attempt at co-branding with Tata's new car Nano. The service is compatible with any service provider and its only requirement is that connectivity is good. So other operators such as Airtel, which is also on a rural India drive, should be able to offer it as VAS too. Nano Ganesh recently…

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