Rediff In Legal War About Porn In Search Results has been fighting a case petitioned by a law student in Pune who said that a search on Rediff’s site for words such as “sexual intercourse” displayed links to pornographic websites. VSNL, when called in to offer expert advice, declared that since was not hosting porn and is therefore not responsible. (Deccan Herald)

Rediff also recently won a case against a Panama based company.

Our Take: We have to note that the complaint was raised in 2000. As per the Indian IT Act amendment, Rediff is likely to be seen as a platform, and not a content owner, and hence not responsible for the content that its search delivers. However, do note that Search Engines can block out pornographic content – Microsoft‘s Bing has done that, and Google has a safe search option.

Mobile Number Portability Delayed

The scheme to implement mobile number portability by the government, which would help mobile users retain their numbers even after shifting to a different service provider has been delayed by three months due to regulatory preparations for the new system. It was to be ready by September, but has now been scheduled for December. (PTI)

RCOM Entered a Rs. 10,000 Cr Deal With Etisalat

Reliance Communications (RCOM) has inked a Rs. 10,000 crore telecom tower sharing deal with Etisalat DB. Etisalat DB bought 45% stake in a new telco Swan Telecom which is yet to roll out, and do note that at one point in time, it is believed, Swan Telecom was partly owned by Reliance Communications. Swan will use RCOM’s passive network infrastructure to launch its network.

Sablok, Kantawalla and Sinha Join Web18

Web18 is beefing up its team: Hatim Kantawalla has joined the company as the Group Editor overseeing and, as well as portals for Infomedia18’s Chip magazine and T3. Keshaw Sinha is the new VP & Head, Technology. Sinha, who was previously heading the technology team at Zapak, will be in charge of  web development, design, support and technology infrastructure at Web18. Simran Sablok has been roped in as General Manager, Marketing at Web18 and will handle branding for its online properties, IBNLive and Sablok was National Marketing Controller at Levi Strauss’ Signature brand and, prior to that, was head of marketing at Cafe Coffee Day and was part of the re-branding team at KFC. Talking about online presence, how about updating your Linkedin profile?

BCCL Hires Shankar Narayan As CFO

Four months after G Subramaniam’s exit at BCCL, Shankar Narayan has been brought in to fill the vacancy as CFO. Narayan moves in from INX Media (which runs the TV channel 9X) where he was CFO. The group also announced Dileep Padgaonkar has moved into the role of Consulting Editor at Times of India. (Domain B)

Do Not Call – Is The Government Deaf?

No matter what the question was, the answer by the government reflects it is tone deaf to mobile users complaints about telemarketing calls. It has only repeated laws that are already in place and how subscribers can sign up – by sending an SMS saying ‘START DND’ to 1909, the toll free number set up for the Do Not Call registry. This is already known, what we would like is some action and stronger mechanism to prevent the flouting of the laws.

Sun Direct Raising Rs. 1000 Crore

sun-logo1DTH provider Sun Direct is attempting to raise Rs. 1000 crore in debt from banks. The funds will be used to import set top boxes. Competitor Dish TV has raised the prices of its set top boxes by Rs. 100. Sun Direct has bought 1 million set top boxes and will be purchasing 3.5 million more. (Mint)

Related: The taxes on Set Top Boxes were raised during the last Union Budget.

CESC & Noida Power Adopt E-Commerce

Calcutta’s CESC has revamped its website to offer online payment facility to its customers while Noida Power Company Ltd (NPCL), which electrifies Greater Noida, has appointed e-Procurement Technologies as a service provider to conduct online reverse auctions. (Business Standard)

Myntra’s PrintOn

Bangalore based customised tee shirt provider Myntra, which is backed by venture capitals NEA, IDG and Accel Partners, has launched PrintOn, a new service that allows users to print their customised designs on other textures such as wood, glass, canvas and marble. Myntra has set up exclusive brand shops for large corporates like Tech Mahindra and Birlasoft and has clients such as Yahoo, Mphasis, SAB Miller, Accenture and IITs and IIMs.

Ixigo Saves Airlines Rs. 15 crores In Distribution Costs

Travel deal aggregator Ixigo claims to have helped them generate sales of Rs. 300 crores. And since the bookings processed through iXiGO are fulfilled on the airline’s own site, a further Rs. 5 crores has been generated as ancillary revenues. iXiGO is backed by Singapore based fund BAF Spectrum.

Hungama’s Website For Bollywood Movie ‘Luck’

Hungama has developed a website for the movie released today starring Imran Khan and Shruti Haasan that lets visitors play short and quick games before reading different sections of the site. The website has been designed keeping in mind the theme of the movie – Luck. Some of the games include trying to run across tracks blindfolded before the train rams you, dodging land mines through the desert and playing Russian Roulette.

Airtel Bags Exclusive Rights To Game On Harry Potter Movie

Bharti Airtel has bagged the rights to a Harry Potter game based on the latest movie. The adventure game, which closely follows Harrys 6th year at Hogwarts, and includes innovative new mini-games, is priced at Rs. 50 while wallpapers and animations on the characters cost Rs. 15.