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Roundup: Sony, DoT, Turner International, Sify, DQ Entertainment

Sony's Marketing & Expansion Plans In India Sony India has earmarked Rs. 10 crores to promote its W series of MP3 players and add 2000 retail outlets.  It will also launch more products to reach its target of 30% of the market share. The company sold 85,000 units last year and had a market share of 20%. (Business Standard) Our Take: Sony sorely needs a pick me up - its PS3 has not made a splash and its camera sales must have also been hit by the cameraphone trend. Maybe what Sony needs to perk up its mp3 player sales is a tie up with one of the online music stores such as Hungama's upcoming one? DoT Suggests Permanent Licenses Cellular service licenses could be made permanent, if TRAI okays DoT's proposal. The licenses currently are for a 20 year period and are renewed every decade. Initially, cellular licenses and unified access licenses will be considered for this change. TRAI has been asked to recommend terms and conditions for extending the licence periods forever. (Business Standard) Our Take: It is a good move that will help smoothen the government-telco relationship. Less red tape is always better. DQ Entertainment To Make Animated TV Series On Lassie; Scouting For Acquisitions The rights to the golden haired canine collie character Lassie have been bought off US-based Classic Media Inc by the Hyderabad based animation company DQ Entertainment, which is listed on the London stock exchange. It will co-develop the 3D animation series with…

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