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Q2-09: Google Profit Up 18% To $1.48 Billion; International Mkts Contribute 53% Of Revenues

Google has reported gross revenues of $5.52 billion for the quarter ended June 30, 2009, a 2.85 percent year on year increase. Compared with the last quarter, though, revenues are up marginally by 0.18 percent. The companys net income grew by 4.23 percent to $1.48 billion, compared to $1.42 million in the first quarter of 2009. Year on year, the growth in net income is significant, at 18.4 percent up from $1.25 billion Google CEO Eric Schmidt said that the company had a very good quarter, given the increase in year on year revenues. Google saw an increase in Traffic Acquisition Cost of $0.1 billion, at $1.45 billion, so net revenues were around $$4.07 billion, the same as last quarter. Traffic Aquisition Cost as a percentage of advertising revenues was 27% in the second quarter of 2009, compared to 28% in the second quarter of 2008. Q1-09 Details: Release | Financials | Presentation | Webcast Revenue Split: -- Google owned sites vs network: Payouts to AdSense partners totaled $1.24 billion for the quarter, up marginally from $1.23 billion last quarter. Google owned sites generated 66.12 percent of its revenues, at $3.65 billion, up 3 percent year on year, and down 1.35 percent from Q1 2009. AdSense revenues were 30.43 percent of total revenues at $1.68 billion, a sequential 2.5 percent increase. -- US vs International: Like the last quarter, the International market (outside the United States) contributed significantly to Google's revenues: around $2.91 billion of Google's revenues - 52.72 percent of the total,…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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