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Q2-09: Google Profit Up 18% To $1.48 Billion; International Mkts Contribute 53% Of Revenues

googleGoogle has reported gross revenues of $5.52 billion for the quarter ended June 30, 2009, a 2.85 percent year on year increase. Compared with the last quarter, though, revenues are up marginally by 0.18 percent. The companys net income grew by 4.23 percent to $1.48 billion, compared to $1.42 million in the first quarter of 2009. Year on year, the growth in net income is significant, at 18.4 percent up from $1.25 billion


Google CEO Eric Schmidt said that the company had a very good quarter, given the increase in year on year revenues.

Google saw an increase in Traffic Acquisition Cost of $0.1 billion, at $1.45 billion, so net revenues were around $$4.07 billion, the same as last quarter. Traffic Aquisition Cost as a percentage of advertising revenues was 27% in the second quarter of 2009, compared to 28% in the second quarter of 2008.

Q1-09 Details: Release | Financials | Presentation | Webcast

Revenue Split:

— Google owned sites vs network: Payouts to AdSense partners totaled $1.24 billion for the quarter, up marginally from $1.23 billion last quarter. Google owned sites generated 66.12 percent of its revenues, at $3.65 billion, up 3 percent year on year, and down 1.35 percent from Q1 2009. AdSense revenues were 30.43 percent of total revenues at $1.68 billion, a sequential 2.5 percent increase.

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— US vs International: Like the last quarter, the International market (outside the United States) contributed significantly to Google’s revenues: around $2.91 billion of Google’s revenues – 52.72 percent of the total, were from outside the United States. Last quarter, around $2.88 billion of Google’s revenues – 52% of the total – were from outside the United States, while the number was at 50% the quarter before.


— Paid Clicks: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 15 percent over the second quarter of 2008 and decreased approximately 2% over the first quarter of 2009.

Cost-Per-Click: Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, decreased approximately 13 percent over the second quarter of 2008 and increased approximately 5 percent over the first quarter of 2009.

Employees and Expenses

Google reported a further reduction in headcount at the company: from 20,164 full-time employees worldwide last quarter, the number of employees went down to 19,786. The company had 20,222 full-time employees at the end of Q4 2008. Operating expenses were at  $1.54 billion in the second quarter of 2009, or 28% of revenues, compared to $1.64 billion in the second quarter of 2008, or 31% of revenues.

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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