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OnMobile Ties Up With Telefonica In Latin America; To Invest $50M; Market Data

OnMobile Global, a BSE listed Mobile Value Added Services company, has inked a deal with Telefonica Internacional for exclusive and non-exclusive market rights for the Latin American market, as well as Telefonica company S.A.U. Spain. The Latin American deal gives OnMobile access to group carriers in 13 countries. OnMobile has said that the company will invest over $50 million in the market, and deploy their portfolio of VAS services, including Ring Back Tones, Music Radio, a Soccer Portal, Voice Search and others. A timeframe for the investment has not been mentioned, nor has the company outlined. Onmobile CEO Arvind Rao had told MediaNama last week, the challenge is not in sales and business development, but in execution. OnMobile has another key deal with Vodafone Global, and is in the process of launching VAS services with Vodafone operators. Telisma Advantage? One thing that we think could have worked in the companys favor, is the fact that they have Brazilan Portugese capability for voice portal services, courtesy their key acquisition of Telisma last year. Brazil is Telefonica's largest market in Latin America, and accounts for almost 37% of Telefonica's Latin American mobile user base. Telisma's TeliSpeech is a speech recognition software which integrates with voice specific menus and voice search. OnMobile had acquired Telisma for over EUR 12 million. The company has mentioned before in earnings conference calls, their acquisition of Telisma was to essentially develop new language capabilities, which will help them gain market entry and acquire new clients. Telefonica appears to be…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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