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News Digest: Quasar Media Restructuring; Loop Karaoke; You Telecom-Shemaroo

WPP Group Co Quasar Media Restructures

Delhi based digital agency Quasar Media is carrying out a realignment to sharpen its focus on offering customised solutions. The teams have been segmented independently into Brand and Media solutions (BMS), Technology and Web solutions and International Business Group. The company hopes to earn equal revenue from the three divisions. WPP Group acquired 75 % stake in the company recently. Quasar’s clients include Microsoft, MonsterMakemytripAirtel,Dish TV and Skod. (aFaqs)

Karaoke By Loop Mobile

Loop Mobile is offering a new value added service that lets its subscribers sing along with background music, record, replay and then get it delivered to a friend. Loop has set up an IVR at 54999 which charges Rs. 2 per minute for recording the song, but delivers it for free to any local mobile number. The recording appears as a call and not a message as the name of the service “Karaoke Messaging” indicates.

Our Take: Loop will most certainly have had to licensed the tunes…question is, who owns the rights to the karaoke “version copy”? Not like you’d like to pirate a copy of me singing, though.

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YOU Telecom Inks Ties With Shemaroo

YOU Telecom announced its tie-up with Shemaroo to broadcast movies through digital cable. Shemaroo and YOU Telecom are working towards building a content library and offer it to users as a ‘pay per view’ model under the YOU Multiplex service brand. Customers can select a movie of their choice and buy it for a day. (Newswire)

Our Take: Maybe I haven’t noticed anyone else doing this before, but is this the first pay-per-view deal in the digital cable space in India? So far, we’ve seen DTH and IPTV offer pay-per-view movies.

ET Tax Wizard

EconomicTimes.com has launched a free application to help users file returns. It offers a step by step approach with instructions and simple forms that have to be filled in, printed by the user and submitted. A list of FAQs is here, and users can log in to the application to use it here.

Yatra Hires Rediffusion & Motivator

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Rediffusion Y& R will be responsible for the advertising strategy while Group M company Motivator will be exclusively handling the media buying duties for the online travel company.

Hungama’s Multi-Platform Marketing Of  Love Aaj Kal

Hungama has launched games and social networking applications just ahead of the movie’s release this week. They will be offered to mobile, Internet and DTH users, making it a multi-platform marketing event. The arcade game puts the player in the shoes of the two male characters who have to collect objects. Hungama has also developed the Love Aaj Kal Ice Breaker application as a competition for users with new pick up lines.

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