News site NDTV has launched a games portal NDTVgames.Zapak.com, which is powered by Reliance ADA Group gaming company Zapak.com. Aggregators NDTV places Games under its Services tab, alongside other subsites that are powered by third party aggregators - -- Classifieds is by Quikr, read our brand strategy analysis of the partnership on Medianama. -- Gifts by GiftstoIndia24x7 -- Jobs by CareerBuilder.co.in -- and Auto by Carwale.com Zapak also powers gaming subsites for Glamsham and Cricbuzz. NDTVgames.Zapak.com's appearance is very similar to Zapak.com and there are five categories of games - action, strategy, puzzles, racing an sports. These partnerships allow Zapak to increase the reach of their games, and hence monetize the advertisements that flashe just before a game launches. Gaming is not the only being distributed online - we've written extensively about distribution of video content on the web, with a focus on aggregating audiences for monetization through advertising. Casual Gaming The subsite does not pretend to be the real deal - it is not for hard core gamers, and is only being offered on NDTV to attract more footfalls. The variety of games available on NDTV implies that the target is to be appealing to all visitors who may want to play a casual game for a minute or two, before heading back to working or reading news. It also does away with any registration, allowing users to just click and play for free. There is no cross-website interaction for users. There are also no options to save a game as a favourite or…
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