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OnMobile Says Telefonica 5 Year Contract Begins Q1 2010; 23 Services; Music Driven

OnMobile Global hosted a conference call on its Telefonica deal. We are were on the call, and reporting from it live. Our coverage of the deal: OnMobile Ties Up With Telefonica In Latin America; To Invest $50M; Market Data OnMobile CEO Arvind Rao (on the earnings call): We've been working on this for the last 9-12 months. We initiatited the first call 10 months ago. It was initially just about RBT. Now we've signed up for just 22-23 services, rather than just RBT. It's a 5 year contract, with a renewal clause built into it. There's a wide range of responsibilities that the operator has also committed to. They're going to push services into the markets where they're well placed. Rationale for the transaction: The Return On Investment on existing producre ts sold in new markets is very high. A bulk of the application and platform R&D has been expensed a bunch of quarters or years ago. There will be some customizations required, but by and large, we're really remonetizing existing platforms and products. International revenues have preferredtax treatment. The leverage is high doing a centralized India based model. The other rationale behind this and the Vodafone deal is to derisk - India revenues were 100 percent of our revenues three years ago, and we want to take those down to below 50 percent. Takes to generate revenues from such deals: Given the way the revenue share models work, the adoption is slow. Quarter on quarter, the same products in the same…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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