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IMI Mobile Acquires Phone Backup Company Mobyko; Why?

Hyderabad based Mobile VAS company IMI Mobile has acquired Mobyko, a social phone backup service, reports mocoNews. Mobyko allows users to back up and sync their mobile Address Book, Calendar, Photos, Videos, Texts etc., and the deal appears to have been done much earlier, given that this twitter update on June 17th 2009 from Mobyko suggests that "Mobyko / IMIMobile London looking for JavaScript / FrontEnd developer". We're awaiting a response from Vishwanath Alluri, CEO & Chairman of IMI Mobile, and will update when we have more. This is the second acquisition by IMI Mobile in the last year - they had acquired a music aggregator DX3 in November 2008. Mobyko was founded by Julian Saunders in 2006, and was commercially launched in February 2007. The iPhone address book application was launched in December 2007. The phone backup services are paid, and priced at GBP 24.99 (approximately Rs. 1955 at current rates), irrespective of the country; paypal is being used as a payment method for Mobyko. Mobyko Features Mobyko looks slick - the calendar allows users add birthdays and to do notes, set up reminders and sync online and mobile, and sync. The feature that looks really interesting is the event add, which can be sent to multiple users. Photos and videos can be uploaded via the mobile. Key is the ability to back up phone content like contacts and text messages, though, and also use the desktop for sending messages. In terms of social network integration, at present, there is only an integration…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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