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IMI Chairman Vish Alluri On Mobyko Acquisition, Deployment, Pricing, Competition

Hyderabad based IMI Mobile announced the acquisition of social and mobile backup service Mobyko earlier today. Speaking to MediaNama, Vishwanath Alluri, CEO & Chairman of IMI Mobile, said that they hope to see Mobyko deployed in India within this quarter. Deployment: The backup service will be white-labeled. "That has been our business model, he said."We'll take it to India, Middle East and Africa, Central America and Europe. This will be an add-on to our current portfolio of services," Alluri said. The company is currently in discussions with operators over pricing of the product. Pricing: Alluri suggested that we ignore the price of GBP 24.99 (that Mobyko has in UK). "It will not work in India. The price for India and other markets will be something realistic for the local market." Alluri did not comment on how in the revenue share is typically split in case of a phone backup service, or on a specific split in the UK market, where Mobyko operates. Deal: It's a 100 percent acquisition, and the deal has been financed through internal accruals, like IMI Mobile's previous acquisitions. Alluri did not wish to comment on whether it was entirely a stock deal, or whether there was a cash component as well. He also declined to comment on the financial status of Mobyko at the time of acquisition, saying only that it is a young company. Employees: Mobyko has only around 12 employees, and the founders of Mobyko are going to stay with the company. Alluri did not comment on whether there is a…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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