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IMI Chairman Vish Alluri On Mobyko Acquisition, Deployment, Pricing, Competition


Hyderabad based IMI Mobile announced the acquisition of social and mobile backup service Mobyko earlier today.

Speaking to MediaNama, Vishwanath Alluri, CEO & Chairman of IMI Mobile, said that they hope to see Mobyko deployed in India within this quarter.

Deployment: The backup service will be white-labeled. “That has been our business model, he said.”We’ll take it to India, Middle East and Africa, Central America and Europe. This will be an add-on to our current portfolio of services,” Alluri said. The company is currently in discussions with operators over pricing of the product.

Pricing: Alluri suggested that we ignore the price of GBP 24.99 (that Mobyko has in UK). “It will not work in India. The price for India and other markets will be something realistic for the local market.” Alluri did not comment on how in the revenue share is typically split in case of a phone backup service, or on a specific split in the UK market, where Mobyko operates.

Deal: It’s a 100 percent acquisition, and the deal has been financed through internal accruals, like IMI Mobile’s previous acquisitions. Alluri did not wish to comment on whether it was entirely a stock deal, or whether there was a cash component as well. He also declined to comment on the financial status of Mobyko at the time of acquisition, saying only that it is a young company.

Employees: Mobyko has only around 12 employees, and the founders of Mobyko are going to stay with the company. Alluri did not comment on whether there is a lock-in for the founders.

Competing With Free Phone Backup Services: Alluri said that unlike its competitors, Mobyko has “a new dimension called social aggregation. There is integration with facebook, and Twitter will be integrated as well.” But how will it compete with free services, like Zyb, Nokia’s Ovi. Additionally, “a lot has to do with market and promotional methodology, there are free services, but to make every subscriber know about that kind of a facility will be difficult.”


– IMI Mobile Acquires Music Distributor DX3 For Entering The European Market
— IMI Mobile Acquires Phone Backup Company Mobyko; Why?

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