wordpress blog stats
Connect with us

Hi, what are you looking for?

IMI Chairman Vish Alluri On Mobyko Acquisition, Deployment, Pricing, Competition

logo-mobyko

Hyderabad based IMI Mobile announced the acquisition of social and mobile backup service Mobyko earlier today.

Speaking to MediaNama, Vishwanath Alluri, CEO & Chairman of IMI Mobile, said that they hope to see Mobyko deployed in India within this quarter.

Deployment: The backup service will be white-labeled. “That has been our business model, he said.”We’ll take it to India, Middle East and Africa, Central America and Europe. This will be an add-on to our current portfolio of services,” Alluri said. The company is currently in discussions with operators over pricing of the product.

Pricing: Alluri suggested that we ignore the price of GBP 24.99 (that Mobyko has in UK). “It will not work in India. The price for India and other markets will be something realistic for the local market.” Alluri did not comment on how in the revenue share is typically split in case of a phone backup service, or on a specific split in the UK market, where Mobyko operates.

Deal: It’s a 100 percent acquisition, and the deal has been financed through internal accruals, like IMI Mobile’s previous acquisitions. Alluri did not wish to comment on whether it was entirely a stock deal, or whether there was a cash component as well. He also declined to comment on the financial status of Mobyko at the time of acquisition, saying only that it is a young company.

Advertisement. Scroll to continue reading.

Employees: Mobyko has only around 12 employees, and the founders of Mobyko are going to stay with the company. Alluri did not comment on whether there is a lock-in for the founders.

Competing With Free Phone Backup Services: Alluri said that unlike its competitors, Mobyko has “a new dimension called social aggregation. There is integration with facebook, and Twitter will be integrated as well.” But how will it compete with free services, like Zyb, Nokia’s Ovi. Additionally, “a lot has to do with market and promotional methodology, there are free services, but to make every subscriber know about that kind of a facility will be difficult.”

Related

– IMI Mobile Acquires Music Distributor DX3 For Entering The European Market
— IMI Mobile Acquires Phone Backup Company Mobyko; Why?

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ