Google has announced the international launch of Friend Connect, and the integration of 47 international languages, including the following Indic languages - Bengali, Hindi, Gujarati, Kannada, Malayalam, Marathi, Oriya, Tamil and Telugu. Friend Connect allows publishers to integrate a Google login with their website, thus allowing their visitors to comment using their Google ID. Several gadgets are available with the application, including those for a Q&A (Answers), ratings, polls, event promotion, among others. Google provides publishers with greater options for interactivity, and has the opportunity to store data on usage on the site. Note that Orkut, probably the most popular social networking site in India, also has also integrated Friend Connect. Competing with this product is Facebook Connect, with which users can post comments using their Facebook account. The website shows a users profile boxes, gives publishers access to more data on their users and their friends. Users can share a publishers content, stream stories etc. In India The integration of Orkut into Friend Connect means that the user tends to remain logged into the Google ecosystem, as does Facebook, in case of Facebook Connect. Facebook Connect has recently tried to push usage in India with the launch of, among other things, a developer contest for Facebook integration, including, prizes of $4000, $2000 and $1000 to publishers who integrate Facebook. Google's inclusion of languages is far sighted, though, and there is (Also Read- Details of Facebooks India Push) Advantages & Disadvantages Of 'Connect' From a publishers perspective, why would you…
