DNA Mumbai celebrated its anniversary today, and at a meeting with the entire staff, Zee Group Chairman Subhash Chandra took questions from those present. Chandra said that the DNA has brought down its losses from Rs. 10 crores/month last year, to Rs. 4.5 crores per month this year (so far), two sources present at the meeting told MediaNama. K. U. Rao, CEO of Diligent Media Corporation which owns DNA confirmed has confirmed these numbers.
Diligent Media Corporation is a joint venture between the Zee Group and the Dainik Bhaskar group. Chandra had said that DNA was started with expectations of as much as Rs. 250 crores for the first year, but things didn’t quite go according to plan. DNA had to scale down expectations and operations, try to leverage group synergies, and shed supplements.
Interestingly, Chandra said that DNA in Bangalore brings in much higher revenue per reader, as compared to its Mumbai edition, partly because of the nature of the Mumbai market. On being asked about more launches, he declined to comment. He did say that things are turning around, and DNA expects to break even by next year.