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Cellebrum Is Now Spice Digital; Technology Arm Spun Off As Spice eLabs

As a part of the rebranding of BK Modi's Spice Group, group company Cellebrum Technologies Ltd has been rebranded as Spice Digital. Vinish Kathuria, previously the President (Strategy and Business Development) at Cellebrum subsidiary Mobisoc is now COO at Spice Digital. On the sidelines of VAS Asia 2009, Kathuria told MediaNama that the group still had resonance among consumers as a telecom operator brand (Spice Communications was acquired by Idea Cellular last year), and needed to go in for a makeover. Spice should now be seen as a brand associated with a digital lifestyle for consumers. Accordingly, the logo and colors have been changed, and there's been a change in the groups strategic vision. Additionally, subsidiary Mobisoc has been integrated into Spice Digital. IPO Plans? Global Expansion? Revenue Growth Kathuria declined to comment on Spice Digital's IPO plans: remember that last year, as Cellebrum…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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