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Budget 2009 WebStream: ET Now, NDTV, UTVi, Indian Govt; Facebook, Coveritlive

Note: we are also covering the Union Budget 2009 live, and its implications for the Telecom, Media and Digital sector.

With around an hour left for the unveiling of the Union Budget for the 2009-10 fiscal, and much is expected from Finance Minister Pranab Mukherjee. Looking to cash in on potential viewers who would otherwise not be able to catch the budget on TV, media companies are planning to stream the Union Budget live.

Indian Government: The live stream is available from the National Informatics Centre, and can be viewed here. But given the history of how NIC was unable to handle the traffic on the day India announced the results of the elections, we wouldn’t bank on it being able to sustain a large number of live streams.

ET Now, Times Now with Facebook: So what is ET Now isn’t available on DTH – the Times Audience Network will be streaming ET Now online at Budgetlive.Economictimes.com. Users will also be provided with on-demand videos, live news feeds, special updates and be able to interact with Facebook friends, as well as provide inputs to TV Anchors. Interestingly, this appears to be another win for Microsoft Silverlight over the more popular Adobe Flash. Akamai is providing the content delivery optimisation.

NDTV and Coveritlive: is streaming the Budget live and providing post-Budget reactions and analysis from NDTV 24×7, NDTV Profit and NDTV India. User interactivity is also being enabled, with users asked to indicate the more popular Budget proposals. While they have incorporated Coveritlive for user chats and related to the budget, we could not locate the integration with Facebook and Twitter. Coveritlive is on a separate page from the live stream, and hence experience is not “integrated”. We also noticed the moderator publishing advertising links in the Chat window.

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UTVi with Nautanki.tv: It’s rather strange that although UTVi is streaming the Union Budget live in collaboration with Nautanki.tv, they lack the Facebook integration that Nautanki has added.

Note: MediaNama will be following the Union Budget, and providing you with Telecom and Digital Media inputs live, and following up later with implications. We’ve covered the expectations from the Union Budget over the past few weeks, as well as the Economic Survey and its excellent recommendations:

— Budget’09: Economic Survey: FDI In Telecom, DNC, USO Fund, BSNL Deal; e-Payment
— Budget 09: Economic Survey Suggests MSME Support, Spectrum Trading, Opening Local Loop
— Budget 09 Demands: CII On Broadband, Indic Languages, Telemedicine, USO Fund, Spectrum & Taxes
— Budget Demands 2009: Duty Cuts, Tax Holidays; DTH, Cable, TV; Past Budgets

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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