Raj Singh, MD India for ActiveMedia Technologies, which announced yesterday that it has been acquired by AIM listed 2ergo, told MediaNama that the acquisition is essentially about scale, and the opportunity to offer more services, and expand to multiple geographies. Read the payout details here. Excerpts from the interview: What is the rationale behind the sale to 2ergo? "We've been around for a couple of years in the Indian market - and there's a change coming in the industry, in terms of how customers are working and our competition is moving. We have to scale up, and have the ability to service multinational operators in multiple territories," Singh said adding that this was among the biggest drivers for the company. "The second was to find a partner with strength - financial strength and International presence, and the aspiration to grow their business," Singh said. "The other piece is the ability to offer a wider portfolio of services in India - particularly mobile Internet services, on device applications, iPhone and Android applications as well. We've been very SMS focused as a company, and moving to WAP and device applications was a benefit. We wanted to be able to invest in the Indian market more aggressively." Will you be getting into the platform services space? 2ergo has a platform that integrates voice, data, text, email, video etc.? One segment that we haven't gone after so far in India has been the IVR (Voice) space of the business, which will be on our mandate.…
Post Acquisition, ActiveMedia Eyes Scale; Platform, Ad-Supported, Secure Payment Services Domains
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