Update: Do read our interview with ActiveMedia MD Raj Singh on the companys plans for India. AIM listed 2ergo Technologies has acquired ActiveMedia Technology, a UK based VAS company with mobile marketing and VAS operations in India. Earlier this year, ActiveMedia had joined 2ergo's Business Partner Programme. 2ergo is a mobile platform service provider: it's core technology platform integrates voice, data, text, email, video and mobile internet channels. This is the second mobile marketing acquisition in India, in recent memory, with Mobile2Win India being acquired by Altruist earlier this year. The Payout 2ergo will pay an initial cash amount of GBP 179,000 (approximately $295,350 or Rs. 1.422 crores at current rates). The balance payment will be calculated as 4 times India PAT (profit after tax), and 2.8 times UK Operating Profit from the year to 31st August 2012, payable between November 2009 and November 2013, dependent on ActiveMedia achieving agreed levels of financial performance, and subject to an overall cap. According to 2ERGO, "the consideration will be settled, at the discretion of 2ergo, by the issue of new 2ergo ordinary shares, or loan notes, to the vendors." The State Of ActiveMedia ActiveMedia Technologies - the UK & Indian operations combined - was profitable with a profit before tax (PBT) of GBP 229,000, and sales of GBP 1,190,000 in its last reported results. The company had estimated net assets of GBP 550,000 at completion. The company employs 50 people overall, in offices in London, New Delhi and Mumbai. Ramesh Krishnan, former VP (Global Channel…
