UTV Launches 3 Games At E3 - UTV New Media's subsidiary Ignition Entertainment has launched three new console games - War Devil , Reich and El Shadai at the Electronic Entertainment Expo. The group is investing Rs. 150 crores into gaming this year, Business Standard reports. Ignition's offices in London, Tokyo and Florida are churning out these games which are targeted towards the global market. Ronnie Screwvala, founder and CEO of UTV has remarked that the market in India for these games was "insignificant", which we agree - console gaming is still a young market though Sony and Microsoft have been promoting PlayStations and Xboxes, their high prices have been a barrier. Mobile gaming is more popular in the country and hence the company has decided to focus its Indian gaming subsidiary Indiagames on the segment. Meanwhile the third gaming…
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