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Roundup: Mobile Mkt Association; TRAI; 99 Acres; Alliance Lumiere; Sikkim 3G; WatchIndia; Aircel

Mobile Marketing Association India Appoints Co-Chairs

Kunal Bajaj, MD, BDA Connect and Rajiv Hiranandani, Co-Founder & Executive Director, Mobile2Win – Altruist have been elected as Co-Chairs of the Mobile Marketing Association India Local Council, which was launched last month. They will work with the Regional Board of Directors as they will a part of the MMA Regional Leadership Committee also. The membership of the Council has representatives from 40 companies, including Admob, Bharti Telesoft, Buongiorno, Coca-Cola, Google, Group M, Hungama, Indiagames, Microsoft, mKhoj, Nokia, Reuters, Vodafone, Tata Teleservices, Velti  and Yahoo! India etc.

Alliance Lumiere Ltd Looks To Raise $7 Million

Alliance Lumiere Ltd, the joint venture between NDTV Imagine (51%), Manmohan Shetty (29%) and Sunil Doshi (20%), is looking ahead at raising $7 million in the next 18 months. They have 420 World Cinema Titles from an investment of about $7 million and are planning to add 250-300 more with the raised amount. (IndianTelevision)

TRAI Chairman Calls For Improvement In Cable Services

“With rights come obligations”, said J S Sharma, Chairman of TRAI in the meeting for improving content quality, broadcasting techniques and management of cable service operators, with cable service operators and managers of cable channels, Srinagar, discussing about various matters like cable services, range of services, tariffs, etc. (Business Standard)

99 Acres Gets 10% More Visitors After Revamp

99acres“The revamp was effected after a rigorous study of user behavior patterns and understanding critical features in property search,” says Vineet K. Singh, Business Head, 99acres.com. The claim: new layout of the property portal allows users to reduce the time invested in surfing the site by upto 50%. Also a 10% improvement in clicks and a 15% gain on leads captured have also been recorded post revamp.

Sikkim 3G

Sikkim will get 3G services by 15th August, 2009, Sachin Pilot, the Union Minister of State for Communication & Information Technology has announced. Three other districts will also be able to access the services in 100 days and BSNL to increase its broadband strength to 30 GB PPS.

WatchIndia.com’s New Offer

Now subscribers of WatchIndia.tv can choose any 5 channels over the summer, from a broad range of over 30 channels, paying $17.99 with the new Choose-Any-5 package offer. The most popular choices include Zee TV, Zee Marathi, ETV Kannada.

Aircel & Tata-Quippo Deal

aircellogoAircel (74% owned by Maxis) is in talks with Tata-Quippo for selling its 12,000 towers which are estimated to be about $1.5 billion, ET reports. Normura would act as the advisor in the deal. The reason of the sale being its $5 billion expansion plan to be a pan-India operator by the end of 2010 and also the 3G spectrum auctions that are coming up.

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