Government promoted co-operative society Krishak Bharati Cooperative Limited (Kribhco), has formed a joint venture with Reliance Communications for retailing customised telecom products and farmer specific value added services in rural India. The joint venture company is called Kribhco Reliance Kisan Ltd, according to the co-operatives 2008-2009 highlights report. Business Standard adds that Kribhco will hold 60 percent in the company, while Reliance ADA Group will hold 40 percent. While services will initially focus on RCOM, but could be expanded to include other Reliance ADA group companies like Reliance Capital, Reliance Entertainment and BIG TV, RCOM President (Wireless) S.P. Shukla told Business Standard. Kribhco manufactures fertilizer, and has a large distribution channel for retailing telecom services. The urban centres - metros, B & C class towns are fast becoming saturated, and telecom operators are looking for ways and means of providing telecom services…
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