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Aaj Tak & RCOM Offer Video News Via MMS; The Push For GPRS

Reliance Communications (RCOM) has inked a content partnership with broadcaster Aaj Tak (by the India Today group) to deliver video news updates to mobile subscribers. The MMS clips will be sent twice a day to the mobile and can be accessed by both its CDMA and GSM users, according to WebNewsWire. National, International, Business, Sports, Entertainment news in Hindi will be pushed to the inbox and the charge is Rs. 30 per month. This would be in addition to the GPRS charges for downloading the videos. It would be interesting to learn what, if any, modifications have been made to the videos to suit mobile screens and if Aaj Tak will be producing a separate section of videos. UTV New Media CEO TN Prabhu had told Medianama in an earlier post that developing videos for mobile screens required a lot of editing. Pushing For GPRS SMS continues to be the most popular medium for delivering value added services. News alerts via SMS have been here for years now, both via on-deck VAS and shortcodes and demand is still growing as millions of connections are added every month in the country. In May, 8.3 million GSM connections were added, and in April, there were 11.9 million CDMA and GSM connections added. Ofcourse, this is primarily in the bottom of the pyramid, subscribers who use basic mobile functions and do not have GPRS enabled. Look at the facts: as of December 2008, there were just 101.10 million wireless data (GPRS, HSDPA, etc) enabled…

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http://www.linkedin.com/in/preethij

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