iScream from Ibibo A novel attempt at monetization from MIH and Ten Cent owned ibibo.com: the community which, since the beginning of 2008, has focused on building up user participation via contests, has now launched iScream. iScream allows registered users to splash their message across ibibo, via a premium SMS sent to 5676746, with MA as a prefix. The SMS is charged at Rs. 3 (a part of which is kept by the telecom operator and service enabler), and there's an additional charge is users go above the limit. Take a look at some of the iScreams sent out so far, here. (Update: you need to be signed into Ibibo to view the iScream) Now there is the opportunity for misuse here, so ibibo does allow users to flag iScreams as offensive, and not display any offensive SMS'. A majority of the iScreams appear to be from users asking for votes in some contest or the other (another example) - many of them appear to have pushed multiple messages. There are, however, some instances that may be tricky. What works for ibibo is the low barrier to entry (in terms of cost/advertisement), and the propensity of users to spend on promoting themselves. ChalBabaChal By Percept Knorigin - This new kid on the online travel block is a venture by media firm Percept Holdings' digital arm. It offers flight, hotels and train search - in a very similar format that others in the arena have. ChalBabaChal is not an online travel agency…
New Launches: Ibibo iScream; ChalBabaChal Ad Chakra; Vishal Retail E-mall; Cricinfo Redesign
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