wordpress blog stats
Connect with us

Hi, what are you looking for?

iStream.in Provides Video Content To MSN, Sify, Bebo, YouTube, Dailymotion

Video aggregation company A2Media (iStream.in) has inked deals with multiple content owners, and is providing video content from Times Now to MSN India. We came across a Times Now video on MSN (screencap), and contacted iStream for details. Video content businesses that required consumers to pay to view content have shut shop over the past year or so - Tinselvision and GluTV (with Zee content) among them. JumpTV also had decided to move away from regional TV streaming to sports, though they appear to have launched TV Desi. The advertising supported model, focused on maximising views through distribution networks has gathered stream. MediaNama spoke to iStream CEO Radhakrishnan Ramachandran about the partnerships they've struck, differentiation, and conflict on interest with content owners themselves taking on an aggregation role: Content And Distribution Partnerships Ramachandran, who co-founded iStream with Chellappa Dhanukodi, and IIM-A alumnus who was working with Oracle, said that they've deployed video content at MSN, YouTube, Bebo and Sify, and are in the process of tying up with other top tier portals. They have a library of close to 30,000 clips, and around 15 partnerships in terms of distribution. "Currently we're looking at strengthening both content partnerships, as well as distribution partnerships. We'd like to have at least 25 partnerships closed by the end of two-three months, and covered all the key portals. " iStream has YouTube and DailyMotion channels, and Ramachandran said they had launched Hindi and Tamil channels on YouTube a year ago. According to their website, their content partners include Times…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

The ECI found Shrinate's comments to be in ‘undignified and in bad taste’ and to be prima facie violative of the ‘Model Code of...

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ