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Channel 2 Gets ICC T20 Digital Rights; Cricket Radio With CricInfo, RCOM

Channel 2 Group, which has bagged the rights for broadcasting commentary of International Cricket Council’s (ICC) World T20 championship over the Internet, has partnered with ESPNCricinfo to launch Cricket Radio. Cricket Radio, which will go live on Saturday, will feature audio commentary by Sunil Gavaskar, Clive Lloyd, Ravi Shastri and Kepler Wessels. Channel 2 has partnered with other entities for distribution of the commentary: with Hum FM Radio in UAE, Sirius Radio in United States and Canada, and Radio Sport in New Zealand. In India, it claims to have tied up with Reliance Communications. Channel 2 Chairman Ajay Sethi told GulfNews that they had invested $10 million in the initiative, of which $5 million were spent on acquiring rights. According to the Channel 2 website, they've acquired the following rights from the ICC: 1. Radio Broadcast Rights for Middle East till the Year 2015. 2. Internet Rights Globally till 2015 3. Radio coverage via Internet & through Mobile Telephone Systems for Middle East Region till the Year 2015. 4. Radio Rights, Radio coverage via Internet & through Mobile Telephone Systems for United States, Canada & Mexico till the Year 2015. 5. Internet Streaming, Mobile Audio & 3 G Global Rights excluding India till the year 2015 Note that $5 million appears to be a rather low price for all the rights mentioned above, and Sethi hasn't specified which rights he is referring to. There are no details on the website, about what the company means by "Internet Rights". If they had exclusive…

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