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Yahoo Inks AOL-Style Homepage Deal With Tata Teleservices

Yahoo India has inked a partnership deal with telecom operator Tata Teleservices, by virtue of which a co-branded homepage will be made the default homepage for all Tata Teleservices access devices - Photon Plug2Surf, Photon Plus and Photon Pro wireline broadband. The Internet subscriber base of Tata Teleservices is not known. Update: The deal does not involve Tata Communications - only Tata Teleservices. Tata Teleservices has declined to disclose a subscriber number for their Internet services. According to data released by India's Telecom regulator TRAI, as of December 2008, Tata Teleservices was not among the top 10 broadband subscribers; Asianet was at number 10 in that list with just 53,188 subscribers. Tata Teleservices (Maharashtra) Ltd had a dialup subscriber base of only 46,287. Yahoo will monetize the co-branded page via advertisements, and also give users access to their content. An advertising-revenue…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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