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The Traffic Isn’t Fake…Is It?


One of our readers had sent us an Alexa chart comparing the reach of the famous FakeIPLPlayer blog with that of Indianexpress.com. While we don’t endorse Alexa as an accurate barometer of traffic (because of the reported influence of users who have installed the Alexa Toolbar), it is used for the purpose of comparison: in this case, we compared the pageviews percentage with that of some of India’s premier newspaper sites. 

Maybe online newspaper sites shouldn’t just be a facsimilie of print…That said, the Fake IPL Player blog is something of a tinderbox, and traffic shouldn’t be the only barometer for an advertiser.

We tried to balance out the Alexa data with information  from Google Trends, but nothing there. Vizisense has some information, though. 

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