Update: According to the Financial Express, the deal is for 8 years and has been valued at $100 million. We contacted RCOM regarding this, and the company declined to comment on the specific period or the amount of the deal. The Financial Express does not mention the source of its information. Original Story: Reliance Mobile has bagged the rights to exclusive mobile content on the International Cricket Council's World T20 championship that is set to begin next month. In terms of online content, Yahoo had inked a three year deal with the ICC for online content including images, videos, interviews and player chats, powers the current website for ICC and has launched a sub-site Cricket.Yahoo.com. The International Cricket Council (ICC) World Cup T20 will be held this year in England in June. It is an international level event and will be played over 17 days as compared to Indian Premier League, which is being played over 44 days. RCOM announced that it has tied up with ESPN-Star to broadcast Live cricket matches, and subscribers will be able to watch all ICC World T20 matches on R-World. The company will also distribute content such as videos, wallpapers, ringtones, animations related to the event. It plans to launch mobile games and caller tunes that will belt out match scores and expert commentary on the matches. Reliance will also launch a toll-free number that users can call to listen to live score updates. Users can also subscribe to score updates via SMS. Pricing Undecided We…
