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On DDs Mobile TV Plans, Handsets Vs USB Devices

(By Preethi J and Nikhil Pahwa) We wrote about Doordarshan's tender for Mobile TV and its plans to cover 17 cities when it launches, but there's more to it - DD's experiments, DVB-H enabled devices, pricing and how Mobile TV is the organisation's attempt to reach rural India through a new medium. Receivers It's important to note that the Mobile TV service in question doesn't necessarily pertain to TV being watched on mobile handsets alone. Mobile TV is a broadcast technology, much like FM and DVB-H refers to digital terrestrial TV that can be viewed on handheld and mobile devices - these could be your laptop or an LCD screen in your car or a public transportation vehicle. The lack of DVB-H enabled handsets - particularly when compared to the availability of 3G enabled handsets - gives us the impression that this is likely to be a hurdle for mass adoption - users may not want to spend on a high end handset just to access this service on their handsets. We feel that early adopters are likely to prefer a USB receiver like the one Samsung planned. In either case, DD needs to ensure more choice and availability of receivers before launching, else its Mobile TV project will just be one long, failed experiment. It has a little over a year to do this. The History DD's Mobile TV experiment began around 2006, when it tied up with Nokia to test DVB-H, reported Techshout. It was not commercially rolled out in early 2007, as…

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