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HT-Velti JV To Launch First Mobile Campaign In A Month; FY-09 Internet Revenues Clarification

Following the HT Media FY-09 results last week, we contacted their Investor Relations team regarding their Internet revenues. A couple of quarters ago, on an earnings conference call, the HT Management had said that the Internet revenues for HindstanTimes.com were at Rs. 70 lakhs per month and Livemint.com were Rs. 35-40 Lakhs per month. However, in its Annual results, HT Media has reported Internet revenues of only Rs. 99 lakhs for the year. FY-09 Internet Revenues Do Not Include Hindustantimes.com, Livemint.com The investor relations team told us that the Internet segment results only reflect revenues of Shine.com; "there is no significant change in revenues for LiveMint and HindustanTimes.com. They're still clocking approximately the same run rate." The money being invested in Shine is being invested in the ongoing recurring expenses and promotions. Shine was launched in June and so far, "it is doing 75-80% of what the planned revenues were." On The Mobile Marketing Joint Venture With Velti The mobile marketing joint venture between HT Media and Velti Inc has been busy tying up with different mobile service providers for launching campaigns, and there have been delays in the tie-ups. In another month or so, the first campaign from the HT-Velti JV should be live. The JV will offer services related to mobile marketing and advertising - from conceptualizing the campaign to providing the platform for execution, with reporting and analytics. The investment in the JV is small, according to the HT Media IR team: Velti is providing the technology,…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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