wordpress blog stats
Connect with us

Hi, what are you looking for?

Google Introduces Transliteration Bookmarklets For 5 Indian Languages

transliteration-bookmarkletGoogle India has introduced language transliteration bookmarklets for 5 Indian languages: Hindi, Kannada, Malayalam, Tamil & Telugu.

I’ve seen instances of people typing out their e-mails at the Transliteration page, and then copy-pasting the text in their email. With bookmarklets, this will no longer be necessary, and users can type in Indic languages on any website. 

The bookmarklets currently work for Chrome (version 2 and above), Safari (version 4 and above), Internet Explorer (version 6 and above) and Firefox (version 3 and above).

While this is a feature that may get restricted to more tech savvy, it does make it ridiculously easy to type in local languages in any website. Over time, this will help increase both content creation and communication in Indian languages.

Do note that Google provides transliteration on its website in other South Asian languages – Bengali, Gujarati, Marathi and Nepali, for which this feature has not been launched. That said, we wouldn’t be surprised if bookmarkets in these languages are launched soon.

How It Works

Advertisement. Scroll to continue reading.

A Bookmarklet is a small browser based application that is stored as a link in your bookmarks folder, or bookmarks toolbar. Users can drag the following links to their bookmarks toolbar:

– [ع Type in Arabic]
– [अ Type in Hindi]
– [ಅ Type in Kannada]
– [അ Type in Malayalam]
– [அ Type in Tamil]
–  [అ Type in Telugu]

When you visit a site, say, Twitter or Facebook, you just have to click on the relevant bookmarket link in your bookmarks toolbar, and the application will allow you to type in the language that you have bookmarked. In order to de-activate the feature, just click on the link again. The bookmarklets can also be to add content to Wikipedia.

More details here.

Other Transliteration Initiatives

Google has added the transliteration feature to several Google products like BloggerKnolOrkutGmail and iGoogle, and has also released an API that lets sites embe the transliteration technology at no cost. Our coverage of digital Indic language developments here.

Advertisement. Scroll to continue reading.

Why Is Google Investing In Indic Language Products?

It’s in Google’s interest to see a proliferation of local Indian and South Asian content on the Internet – the more people communicate and create local language content, the more the propensity to use Google’s services; hence, more the opportunity for monetization for Google. Indic language content and communication is key to the continued growth of the Internet in India – not everyone is bilingual, not everyone understands English, and hence, not everyone can use Google products in English.

As the propensity to use these products increases, it allows Google the opportunity (eventually) to bring small advertisers on board – particularly those who can advertise in Indic languages. Language, becomes another context, and another feature for targeted advertising.

The investment being made now in this space, is one for the long term, and for supporting continued growth of Google’s business in India.

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ